The West End Salvage team goes full throttle as they put their unique stamp of reclaimed design on an industrial loft located in the heart of downtown Des Moines. Working with a large, open floor plan they pack a design wallop by blending the rural roots of homeowner Rodney with his new fast-paced city life as a bar owner. Designer Hal Davis creates a signature Industrial-Americana style with his use of bold, primary colors. Painting wide red and white horizontal stripes on the main wall creates a dramatic focal point. Next, the open floor plan gets sectioned off into several intimate groupings. A cozy entertainment area with hanging seats made from vintage wooden sleds is not the only conversation piece in the area. They'll also be a lot of discussion about the custom-made hideaway bed, which is topped with a modern fire pit made from an old hog grate. Adjacent to the cozy seating area is a one-of-a-kind bar made from rare red elm. And rather than getting stumped when Rodney asks that a bear trap given to him by his Dad be included in the room design, the team comes up with a cool coffee table. This remarkable makeover has to be seen to be believed.