Fred Noe is the great grandson and master distiller of the one and only Jim Beam. Being so deeply rooted in family and tradition, Fred loves nothing more than to entertain his family and friends. Unfortunately, his current space is not living up to the Beam name. Fred called Jason and Tony and now they are on their way to Kentucky to renovate Fred's space in true Jim Beam fashion. With a mix of family, tradition and one of our largest TVs yet, this Jim Beam Man Cave is going to become another brick in the Jim Beam legacy.