In this project, we used a running bond pattern, which starts at the corners by laying a full brick, following with a half brick, then a full brick, then a half brick and so on (Image 1). The goal of the traditional running bond pattern is to have each row break the joints of the row beneath it at the halfway mark. In full brick work, this is done for support; for brick veneer, it provides visual interest and re-creates the look of full brick. Attach the brick with the cut side facing the inside of your brick work; this hides the cuts and creates the illusion that the brick veneer is full brick (Image 2).
Once you have some of your brick work established, mark a straight line across the wall using a straight edge and a level. Build a continuous row across the length of the wall to act as a guideline for setting brick and keeping your running bond (Image 3). If you have multiple people working on this project they can then start from opposite ends of the wall and work together without worrying that their running bonds won’t match up.
Begin at the bottom and working up toward the ceiling, apply a bead of construction adhesive designed specifically for brick veneer to the back of the brick (Image 4). Keep the adhesive about a quarter of an inch from the edge of the brick. Apply the brick to the wall with enough pressure for the brick to adhere and hold it until the brick doesn’t move – it shouldn’t be more than a few seconds.
The construction adhesive should be adjustable for about 15-20 minutes, during which time you can make any necessary adjustments to the brick placement and joint size. If you want your joint size to be exact, you can use tile jointers, but slight variances in joint width helps to create the illusion of an old brick wall.