An atmosphere of personal indulgence, which used to be the domain of day spas, is finding its way into master bath remodels. Limited only by imagination and a project's budget, standard master baths are turning into customized retreats. The good news is luxury can be incorporated into any design.

"We're starting to put in more luxurious items," says Sara Ann Busby, National Kitchen and Bath Association (NKBA) president-elect and owner of Sara Busby Designs of Elk Rapids, Mich.

Style
Unsure about how to describe your desired style? Not a problem. A book like Yes/No Design: Discover Your Decorating Style With Taste-Revealing Exercises and Examples, by Diane Love (Rizzoli International Publications) can help sort through different styles. Paying a visit to decorator show houses, kitchen and bath showrooms and plumbing showrooms provides the opportunity to see bathrooms firsthand and get ideas for your project, says Jessica Clock, a designer with Carmel Kitchen Specialists Inc. of Carmel, Ind.

Materials
For master baths, no material is too luxurious or too unusual. "(People) are going over the top," Sara Ann says. Of course, "over the top" can mean different things to different people. To some, it might mean splurging on granite countertops. To others it could mean going top-of-the-line from top to bottom.