The TV Show

Sweat Equity is the primetime hit series that airs on DIY Network, establishing which home projects will give you the most for your money. Which makes more sense — putting more money into my kitchen or bathroom? Is it worth putting in new kitchen cabinets or restoring my current cabinets? How do I get the most return on a basement remodel?

Benefits of Appearing on Sweat Equity

• You will appear on national television for a full episode of Sweat Equity. DIY is now seen in over 47 million homes!


• One area of your home will be updated in 2-6 weeks.


• Top Realtors will give you tips on how to maximize your home investment.


• Homeowners who participate receive cash contributions to help defray project costs.


• Companies may donate goods for your project in exchange for being featured on Sweat Equity.

We are looking for ...

• Handy, Energetic homeowners living in the metro area (within 25 miles of downtown Minneapolis) who are want to update areas of their home.


• You must be available to appear on camera for 7 half days during the week.


• Your minimum financial contribution: $5,000

Please e-mail: SweatEquityCasting@MagneticProductions.com and include the following information:

• A brief description & photo of the area(s) in your home that you are wanting to update, such as kitchen, bathroom, basement, front/back of home, etc.


• A daytime phone, e-mail address, city of residence


• A photo of yourself


• An approximate budget (Minimum homeowner contribution is $5,000).

Thanks for your consideration and we'd love to see you on the show.

About Magnetic Productions

Magnetic launched in October, 2009, when Executive Producer John Kitchener took over the Minneapolis office of Edelman Productions. For over ten years, Edelman Minneapolis produced high quality programming for networks like HGTV, DIY, and the Travel Channel. The talented people who made Edelman Minneapolis so successful will now put Magnetic Productions on the map.